Always check your listing for missing information and/or accuracy
When registering with Google Places it is essential to correctly enter the location of your business on the map in order to facilitate the search performed by the users. Customers should know what your business is about, where it is located, and exactly at what hours it operates. Google uses the exact information that is posted on your official website. This means that by listing your official business (website) you have an extra chance of getting a better listing in the search results.
Images and videos have become an integral part of business promotion on the Internet. These are highly descriptive elements that can improve your listing. Google?s crawlers are part of a workforce that knows exactly how to make the best out of relevant media and accurate descriptions. Google offers a Starter Guide that can help you learn more about how crawlers index a website. Potential customers can also choose to view satellite images with the location of your business via Google Maps. ?Street View? allows a more detailed 360 degree view of your exact location.
Choosing the right categories for your business
Picking a relevant category for the business helps Google direct the most relevant queries to you. There is the option of entering your own category, but occasionally, if you are to be successful in selecting the right one, the defaults (suggestions) may offer a better choice. This though, shouldn?t deter you from coming up with your own categories as long as the description is accurate for the type of business you want to promote.
Having a powerful Web presence
Google is an information ?behemoth?. This means that the popularity of your website on the Web is linked to your successful use of third-party sites to promote your business. Satisfied customers, and not only, must be encouraged to write reviews about your business directly on the Place Page. Another great way of improving your listing is to have reviews written on websites such as Yelp, Insider Pages, Yahoo Local, Dealer Rater, Trip Advisor, etc. This way your website will have a?strengthened ?backbone? with the sole condition of linking to ?organic? reviews, not spam or fake ones. Also, a great way of eliciting people?s interest in your business is to respond to such comments, further strengthening the online presence in which the reviews play a key role. Be sure to check back once in a while to keep track of what people think of your business.
Keywords make a huge difference
You are free to add SEO keywords to your Google Places information. This would definitely improve the ranking of the business you wish to promote. By giving Google a ?helping hand? in creating relevant associations in searches, keywords become an added bonus to your Place Page. A word of caution when dealing with keywords: be careful not to use ?stuffing? by adding irrelevant search criterions. Also, if you already have photos or videos on your website, that doesn?t mean you can?t add them to your listing too. Feel free to post comments or update the Page with new videos at your convenience.
Matt Fuller from Website Design Hotline is today?s author. Matt specializes in small business web design for local small businesses in Australia.
dr dog ke$ha earl csco big bend national park leon russell meredith vieira
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.